5 Mins With - Amoretto Designs

With our 'Beautifully Botanic' wedding fair just days away we thought we would take a quick 5 minutes with the lady behind the beautiful stationary brand 'Amoretto Designs' Harriet. At the time of this blog post being written, Harriet was sunning herself on a beach in Spain it's a hard life, isn't it! 

 

Amoretto, Cupid in Art Form as it is known, is one of the most sought after wedding stationers in the Ribble Valley and beyond and Harriet will be bringing her designs for the Beautifully Botanic wedding fair to Eaves Hall on the 11th June. 

 

So, let's get down to the Q and A's. 

Tell us your history so far and how you got into design? 

I started Amoretto 5 years ago following the birth of my son. I'm a qualified Graphic Designer and used to work as Art Editor for a glossy magazine but always had a dream to run my own business. Becoming a Mum presented the perfect opportunity to make my dream a reality and work from home giving me the best of both worlds, being there for my son and earning a living doing something I love. The world of weddings is such a happy one; it's a pleasure to meet so many couples and know that I have been part of their special day. 

We love your branding, talk us through your creative process and where the name 'Amaretto' came from. 

When I set up my business I wanted a name that stood out...Amoretto is Latin for Cupid in an art form, it just encapsulates what I do perfectly!! I stumbled across it in the dictionary and couldn't believe a word so perfect existed!
 

What is a favourite of yours, technique, or a particular style? 

I'm really into foiling at the moment, it creates such a luxurious finish and is ideal for incorporating bang on trend colours like rose gold. I'm in the process of designing more laser cut designs as well as it's such a lovely and smart technique. I pride myself on offering a wide variety of styles at the highest quality level to couples rather than focusing on one. 

If you were planning your wedding what style of stationary would you choose? 

I've thought about this often as one day it may be a reality! It would be a bespoke design and something quirky and different; my guests would have high expectations!!
 
Without giving away all of your secrets talk us through your usual daily work routine...when your not on a beach of course ;-) 
 
My days are quite structured; I drop my children to school, typically hit the gym three mornings a week then home for my favourite poached egg brunch. Most days involve a variety of tasks; these can be designing layouts on my Mac, production of stationery, emails, social media updates and research & planning. I tend to do a couple of hours work in the evening also as I have to stop at 3 pm to collect my kids, but it works well for me. 

 

On average, how many invitations would you say you design, supply a week? 
 
I have around 80 couples that use my services in a year, some just for invitations and some just for wedding day stationery, I provide as little or as much as clients wish to order. I often have couples that commission me for their wedding day stationery, like table plan, etc. and say 'We wish we had found you when we did our invites!' Which is a lovely compliment?

 

What is your favourite and least favourite part of working in the wedding industry? 

I genuinely love working in the wedding industry. I'm an incredibly visual person so being able to earn a living creating beautiful things gives me enormous pleasure. Although I work alone, and that can at times be lonely, I have an incredible network of wedding supplier friends that I chat to on nearly a daily basis. Not only do we support one another in a business sense but we meet up socially as well, and because most of them are also creative we have a lot in common, and I find them and their work a huge inspiration. 

We are so excited that you are exhibiting at the 'Beautifully Botanical' wedding fair, can you tell us what you have planned or what is inspiring your designs for the event?

I have taken the current trend and love of watercolour artwork and incorporated it into not only the personalised menus, table plan and order of service I will be featuring at the event but also a new invitation design! Sticking with the natural theme the invitation also has a cute wooden button with an engraved love heart. I can't wait to show it off and see the response it gets! 

Thanks Harriet for taking part in our '5 minutes with' and we look forward to seeing you on Sunday! 

 

 

 

 

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